The best owner for the right software companies, their founders, teams and customers.

Why do we focus on software and technology for businesses?

It’s the business we find most interesting.

With our group of eight software companies in the UK and Germany we have come to appreciate the beauty of the business model and the opportunities in the sector. More profound integration of data, better designed workflows and decentralisation make us believe in software businesses.

It’s where we really can be the best owner.

A good owner needs an in-depth understanding of the issues that face a business model. Sharing past lessons (from failures) and a positive outlook on the sector make us strong partners to management teams when the inevitable challenges appear.

Our background

Capital for generations

As part of the publicly listed Grafenia plc we operate independently, with the long-term thinking that comes from two decades on the public market. We have no pressure to sell business. We plan and build.

The Team

Jan Mohr


Jan is based in Hamburg, Germany and is MD of the advisory firm JMX Capital GmbH. He previously worked with Investmentaktiengesellschaft fuer langfristige Investoren TGV, Hauck & Aufhaeuser and McKinsey & Company. Jan graduated from Frankfurt School of Finance and Management and earned a Master in Finance.

Peter Gunning

Chief Executive Officer (CEO)

After obtaining his Masters Degree in Accountancy and Finance from Heriot-Watt University in 1997, Peter established The Design Foundry Scotland Limited and was a client of the business which was to become Joining the Group in 1998, he was responsible for developing the studio concept, associated marketing and operations infrastructure. His role developed into managing the development of the Group’s Flyerlink software for use by partners and then as CTO using this base to introduce the powerful and sophisticated SaaS platforms.

Iain Brown

Group Finance Director

After Graduating from Leeds University with a Bachelor of Arts degree in Accountancy and Finance in 2008, Iain joined audit practice with Baker Tilly UK LLP and subsequently qualified as a chartered accountant with the Institute of Chartered accountants in England and Wales. Prior to joining Grafenia, he has held a number of senior financial positions with Myriad Group AG, a publicly listed Swiss software business trading across the world from multiple locations

Gavin Cockerill

Chief Operating Officer

After graduating from Birmingham City University in 2000 and following a short stint in advertising, Gavin helped launch and grow the studio in Birmingham. Since joining the Group he has been involved in progressing the Nettl and business models across the UK and its numerous master licenses globally. Moving to Manchester in 2012 he launched and developed the group’s TemplateCloud and Flyerzone offerings. 

James Hughes


James graduated from the University of Northumbria in 1996 with a degree in Estate Management. Having been one of Grafenia’s Regional Directors for nearly 20 years James moved into a Business Acquisition and Estate Development role in 2017. From there he helped facilitate the Company’s expansion through acquisition, managing the primary stages of the process with many prospective partner companies.

Sherin Gooi

Sherin Gooi


Sherin holds a Master of Science in Real Estate Investment from Cass Business School and a Master of Engineering from Imperial College London. Her most recent role in the forecasting team at a global real estate consultancy involved thematic and commercial property research. Prior to joining the property industry, she worked with energy and commodity trading firms across Europe, Africa and Asia to implement trading and risk management solutions.

Roman Rothenberg

Roman Rothenberg


Roman holds a Bachelors in Economics and Finance from Bocconi University and a Masters in Financial Analysis from London Business School. His previous working experience has been in public equity investing at Shareholder Value Management and M&A at Steen Associates. At his time at Steen Associates, Roman was involved in the sales process of a German software company, including the valuation and contacting international buyers.

Shira Giat

Shira Giat


Shira holds a Bachelors in Mathematics and Economics and a Masters in Financial Economics from the Hebrew University of Jerusalem, and a Masters in Finance from London Business School. After graduating from LBS, Shira worked as a public equities analyst at Amiral Gestion, a French asset management company. Prior to LBS, she worked at the Global Debt Department at the Israeli Ministry of Finance, issuing sovereign debt to global investors. She also oversaw a software tender for the Debt Unit and led the development of a data-driven investor relations platform. Prior to working at the Ministry, she worked as an analyst at Avantis, an Israeli high-tech company specializing in browser extensions’ monetization. Shira did her military service at the 8200 tech unit of the Israel Intelligence Forces.

Innocent Udia

Innocent Udia


Innocent holds a degree in Applied Accounting from Oxford Brook University and an Executive MBA from London Business School. He is also a fellow member of the ACCA. Innocent has had various finance and commercial roles in multiple industries. In his most recent role as a Group CFO, he spearheaded a group expansion while managing the global finance and M&A functions and sitting on the executive board.

Xinxin Zhang


Xinxin is a Forté Fellow at LBS. She holds a Bachelor of Mathematics (with Distinction) and Masters of Accounting from the University of Waterloo. She is also a CPA Chartered Accountant. Prior to LBS, Xinxin worked as an M&A Associate at Constellation Software Inc., investing in B2B software companies in the communications and media vertical. She managed cross-geographical and disciplinary teams to complete acquisitions, and managed relationships with the executive teams of target companies. She worked on several closed transactions across EMEA and the Americas, further developing her appetite for a global experience. She has also worked at KPMG New York City in M&A advisory, and KPMG Toronto in audit across a variety of industries.

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